In the quest for sustainability and environmental responsibility, our journey began in 2009 with a commitment to pioneering a revolutionary coating solution. Our goal was clear: to develop a product that not only excels in performance but also safeguards our planet’s precious water sources from harmful chemicals. Our rigorous research adhered to the stringent standards set by RoHS in Europe, the EU, and the EPA in the United States, leading us to eschew chromium compounds known for their mutagenic and carcinogenic properties.

We challenge the industry and consumers alike to consider the origins of their purchases and the environmental credentials of their countries of origin.

After two years of meticulous testing and refinement, we are proud to present the groundbreaking results validated by two independent laboratories. These tests, focused on Surface Hardness and Salt Fog Exposure for 1200 hours, underscore the superior quality of our new ECOating Series. This innovative coating compound boasts an elegant finish, unparalleled lubricity, and durability that meets or exceeds any offering in our history, all while eliminating the use of harmful chromium chemicals in its production. At Snake Brand, our legacy is built on innovation, quality, uniformity, and consistency. Our snake guides have set the global benchmark, and with our new E-Series of Universal Guides, we are elevating industry standards once more, ensuring our products are as kind to the environment as they are to your fishing experience.

The pressing question of how our industry manages chemical waste remains largely unaddressed. Through our investigations, we have discovered alarming practices of chemical disposal into groundwater, contributing to the creation of hazardous "superfund sites". These practices not only endanger local communities but also betray a global disregard for environmental stewardship. We challenge the industry and consumers alike to consider the origins of their purchases and the environmental credentials of their countries of origin.

In our continuous quest for excellence and environmental integrity, we phased out Chromium from our manufacturing processes entirely by late 2021, achieving full compliance with RoHS and EPA standards. This decision underscores our unwavering dedication to not just environmental stewardship but also to providing products of unmatched quality.

Our innovative guide design, featuring rounded helical shapes over traditional teardrop, guarantees that Snake Brand Guides offer unparalleled performance. We believe your fishing rod deserves nothing but the best hardware and performance, and our commitment to environmental responsibility ensures we deliver just that, without compromise. Join us in our journey towards a greener, more sustainable future, where excellence and eco-friendliness go hand in hand.